/ SXSW 2026 / 8.5M+ COMBINED FOLLOWERS
A collective of fifteen chefs from Gordon Ramsay's Next Level Chef with a combined social reach of over 8.5 million followers. The roster blends elite food influencers, award-winning culinary talent, and unique personal stories, including 12-year NFL veteran Jared Veldheer.
SXSW energy in real life, plus social reach that travels far beyond the room.
Not a single moment—multiple events create multiple content spikes and touchpoints.
Chefs + audience experience creates natural product moments: trial, taste, talkability.
We are filming across the weekend to create high-share content that extends the life of the activation.
THREE EVENTS. ONE STORY.
Select details intentionally held back until sponsor conversations to protect the experience and keep attendance high.
A private watch party at Kitsu Nori for the 3/12 Next Level Chef episode airing that evening, surrounded by NLC cast members and the energy of SXSW opening night.
The vibe: drinks, food, stories, and a live Q&A style moment with the chefs.
A cooking event featuring NLC chefs serving up small bites, followed by a Pros vs. Strangers cooking competition where audience members go head to head with the cast.
The vibe: elite food, crowd energy, and a live competition that puts strangers on the line against trained chefs. Content gold.
A Saturday recovery brunch at the East End Ballroom with big SXSW vibes, built around recovery, recharging, and getting people ready for the rest of the weekend.
The vibe: biohacking/recovery theme, great coffee, recovery eats, chill music, and networking.
Built for brands that want to own the story.
For brands that want a focused, high-impact activation tied to a specific moment.
For brands that want real-world trial and in-hand visibility in the room.
For a brand that wants to be integrated into the filming and the full weekend narrative.
Every brand is different. The next step is a quick call where we can discuss custom deliverables tailored to your goals, audience, and budget. Whether it's naming rights, event-specific integration, or something we haven't thought of yet, we'll build it together.